Why are Attitudes Changing Toward CBD and Cannabis?

Why are Attitudes Changing Toward CBD and Cannabis?

June 4, 2019

From celebrity CBD brands to Ben Jerry’s promise to launch a CBD ice cream, CBD has been enjoying its moment in the sun for more than a year. Find out how and why CBD awareness and support are spreading with myCBD.org

Since launching by way of state-driven legal medical and recreational cannabis industries, mainstream acceptance and CBD awareness has resulted in a booming industry that boomed from $202 million in 2015 to $10.4 billion in 2018. The industry is expected to continue growing exponentially for the next six years, with estimates placing the size of the international CBD market between $16 to $20 billion by 2025.

Cannabis Legalization and the Spread of CBD Awareness

With 10 states and Washington, D.C. all allowing for the consumption of recreational marijuana and a total of 33 states legalizing marijuana for medical use, legalization of cannabis has undoubtedly played a role in the newfound popularity of CBD and other cannabinoids.

Further, the 2018 Farm Bill, which passed with bipartisan support in both the House and Senate, not only legalized hemp federally, it also put an onus on regulatory bodies to establish rules of engagement for the budding hemp and CBD industries.

The Secret Behind CBD Popularity

Beyond legislation, shifting attitudes surrounding the use of cannabis and its chemical constituents are changing drastically. While marijuana still isn’t legal federally, societal support for the plant spans the country and the world. In fact, according to the National Center for Biotechnology Information cannabis use in American adults is on the rise because it is viewed as beneficial at best and harmless at worst. In 2018, Gallup released a poll that found 66% of Americans think that cannabis should be legalized while an online Harris poll of more than 2,000 participants found that an incredible 85% of Americans medical marijuana use should be legal; many of these participants indicated that they also believed medical cannabis could help in the fight against the opioid epidemic.

Despite the progress made by state legal markets, social attitudes surrounding cannabis use are still influenced by historical biases and misconceptions about the plant. In a survey conducted by Survata, San Francisco-based independent research firm took a deeper look at what people know about cannabis and hemp; what they think about its use; and what benefits they may have experienced through the use of cannabis or hemp.

Highlights from the 2019 survey include:

  • More than 86% of respondents supported medical marijuana.
  • 45% of respondents said they believed CBD had medicinal properties,
  • 40% of respondents had a positive attitude towards legal and medical marijuana.
  • 53% of respondents associated cannabis use, particularly CBD use, with relaxation and stress relief.
  • 47% of people said they associated cannabis use with hunger or appetite stimulation.
  • 42% of respondents associated cannabis use with feelings of happiness, including “feeling giggly” and uplifted.
  • 35% of respondents associated cannabis use with sleepiness.
  • 65% of respondents believe cannabis should not be classified as a schedule 1 drug.
  • 49% of respondents were familiar with THC and its effects.
  • 33% of respondents were familiar with CBD and its effects.
  • 42% of respondents were not familiar with any of the compounds in cannabis.
  • 52% of survey respondents didn’t know what CBD was.
  • 5% of respondents believed CBD is harmful and gets you high.

The Big Picture: What People Think About CBD

Despite growing CBD popularity, the 2019 survey indicates that there are still strides for the CBD and cannabis industries to make when it comes to connecting with and educating consumers. For example, while those respondents who were familiar with cannabis were also familiar with CBD, most of the surveys respondents did not know what CBD is, let alone other cannabinoids like CBN and CBG.

Cannabinoids are chemical constituents of cannabis and they include Cannabidiol (CBD), tetrahydrocannabinol (THC) and more than one hundred others. While THC is more popular, it is also known for its psychoactive properties. CBD, on the other hand, does not have any psychoactive effects. Instead, some studies suggest CBD may provide therapeutic benefits including stress reduction, pain relief, inflammation reduction, improving sleep quality as well as boosting or normalizing mental and physical energy levels throughout the day.

The Future of the Cannabis and CBD Industries

Despite the legalization of hemp, Cannabis is still federally illegal in America and CBD is still largely unregulated. Nevertheless, states continue to take big steps toward securing safe access to cannabis and hemp for their constituents. While cannabis education and CBD awareness are still needed, the stage is set for a CBD revolution, especially with the majority of the country’s population supporting the legalization of both recreational and medical cannabis use.


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