Meet KannaSwiss, Europe’s Leading CBD Company
The CBD industry has enjoyed a rapid expansion over the past 5-10 years, and from early on one European CBD company has become renowned for proving the potential to provide the cannabinoid’s relieving benefits via an assortment of delivery methods – KannaSwiss.
A Closer Look at KannaSwiss
In the emerging cannabis space, KannaSwiss is striving to push the boundaries of CBD research, quality and delivery. Based out of Switzerland, KannaSwiss holds distinction as the top supplier of high-quality CBD isolate in Europe, which has garnered it coverage from major publications like Bloomberg, CNN Money Switzerland, Reuters and Vice. With current production capacity at one tonne per month, the company expects its output to grow to five tonnes by July of this year as it releases new offerings and reaches new customers, illustrating the booming demand for CBD products.
Modernizing a traditional remedy
CBD is the abbreviated term for ‘cannabidiol’. Derived from the cannabis plant, various cultures have used CBD-reliant remedies to treat a range of conditions for hundreds and in some cases thousands of years. It is known that during the 19th Century, for example, Queen Victoria used a CBD-rich infusion to relieve menstrual cramps. But it wasn’t until 1940 that the compound was isolated and it was realised that – unlike its more famous cousin THC – CBD bestows its health benefits without any euphoric or psychoactive effects. In other words, CBD doesn’t get the user high.
Research progressed slowly for the next several decades due to cannabis prohibition, but over the past 20 years one study after another has revealed that CBD can effectively treat chronic pain and inflammation, anxiety, depression, insomnia, glaucoma, epilepsy, loss of appetite, muscle spasms, Parkinson’s disease, multiple sclerosis, major psychological disorders such as schizophrenia, and more. There is even research that suggests CBD can support heart health and prevent some forms of cancer.
As the list of health benefits grew, restrictions around CBD began to loosen, and by the early-mid 2010s it became increasingly common to see CBD-based products on the market. It was amidst this period that KannaSwiss launched with the intention of providing users CBD relief through an array of application methods.
The team at KannaSwiss places a great deal of emphasis on the importance of widely varying delivery options. While the company first launched in 2014, it took a couple years of working with a chemist from Hoffman-La Roche to develop the extraction technique it still uses today. While the extraction process was an unmitigated success at creating a high-potency final product, KannaSwiss ran into a problem: so concentrated was their extract that it resulted in a harsh taste.
Not everyone realizes that CBD docks with the same receptors as pepper, meaning that for some people it can be quite difficult to ingest. That is why the company chose to move forward by coming up with as many easy-to-use delivery methods as possible, making a finished product that is not only more palatable but that can be more seamlessly woven into a user’s individual lifestyle and preferences.
Setting a standard of Commitment to potency and purity in CBD Products
According to KannaSwiss chief strategy officer Boris Blatnik, purity and potency have always been at the heart of the company’s mission. “The decision was made early on that we would cut no corners,” he told reporters earlier this year. “Maintaining the utmost in quality from seed to shelf was deemed essential from day one. We’re proud of the fact that we’ve not only upheld this commitment but have continued to innovate and improve.”
To achieve this, KannaSwiss begins by carefully monitoring and testing potential mother plants for the highest content of health-positive cannabinoids and terpenes possible. Once the most suitable mother plant has been identified, subsequent generations are tended to through a holistic regimen that leverages organic solutions to inspire the utmost in growth potential. In other words, the result is a larger yield of a high-CBD crop.
The genetics chosen depends largely on where the company happens to be growing the plant. Different countries have different quotas on the percentage of THC that is allowed to be present in hemp. Switzerland, where much of the KannaSwiss growing operation takes place, has the highest threshold in the world at 1%. Here, the company uses genetics that result in soaring CBD levels of 18-22%. All plants are grown outdoors, which is the only way to produce enough to meet the company’s skyrocketing extraction demands.
CBD can be extracted via several different techniques, each of which comes with wide-ranging pros and cons. Intent on crafting more stable products that will better retain their health benefits during storage, KannaSwiss uses an ethanol method which gives CBD a longer shelf-life. This ensures that customers can not only buy without worrying about whether or not a product has upheld its potency prior to purchase, but that they can remain confident in the effectiveness of the remedy when storing it at home.
From there, the company puts the extract through a number of processes used to eliminate as many impurities as possible while maximizing health-promoting elements. Following extraction, the first step is chromatography, which separates out the psychoactive THC along with a series of impurities, all the while preserving the cannabinoids CBC, CBG, and CBN as well as terpenes, healthy fatty acids, and vitamin E.
KannaSwiss, says Blatnik, uses every tool possible when it comes to bolstering the health impacts of their products. “No shortcuts allowed,” he explained. “In fact, we add an extra step to the process by putting our extract through a short path destination system, which converts the normally acidic cannabinoid CBD into pure CBD. This lends our products greater concentration and effectiveness. The result of the short path is a 100% cannabinoid extract with the consistency and appearance of golden, runny honey. Normally, this is a level of consideration that is only used by small-batch producers, but we want KannaSwiss to deliver craft-level care on a large scale. And that’s exactly what our products accomplish.”
To ensure potency and uniformity across all product lines, the company maintains a rigorous quality assurance program. Every batch is tested and reconstituted with isolates to verify that it is identical to those that have come before it so that customers can be confident in the consistency of their treatment.
“It is essential that our clients be able to count on receiving reliable dosage and strength,” says Blatnik. “As with any other medicine, our CBD needs to deliver consistent relief without fail. That’s what our quality checks and controls are all about.”
CBD product innovation in Europe and around the world
Initially, KannaSwiss launched with the production of CBD flower and oil, which were fairly common to the industry during that period. Since then the company has expanded its list of products exponentially, pushing the boundaries of how CBD can be utilised. The company’s current offerings include CBD tinctures, water-soluble drops, transdermal creams, supplements, hemp briquettes and more.
“We quickly realised that different people seeking relief for different conditions often need different delivery methods,” said Blatnik. “Someone struggling with anxiety might prefer ingesting CBD as an oil or tincture, for example, while an athlete looking to relieve muscle soreness after a training session might prefer to apply CBD directly in the form of a topical cream. And still another person interested in the anti-addiction properties of CBD might prefer to vape it in order to combat the urge to smoke tobacco. Health is a highly personal issue, and with more product options you can personalize your treatment.”
In a field as new and wide-open as the CBD space, long-term success – whether that means educating customers and providing products that address their needs, maintaining profitability as a business, or playing a role in the development of the industry as a whole – means ongoing innovation.
“We’re constantly searching for what the market needs,” said Blatnik. “There are only two things that make a company successful for the long term: innovation and marketing.”
How to innovate and market CBD products responsibly
When it comes to marketing, KannaSwiss is very clear about what the company is trying to convey. Every KannaSwiss product is offered in packaging that presents a sophisticated, modern aesthetic that leans into the contemporary understanding that CBD is a medicinal tool rather than some offshoot of outdated ‘stoner’ culture.
“CBD products have to have the same trustworthy appeal that a customer gets from any other product they might find in their local pharmacy,” Blatnik says. “People are looking for relief they can count on, and we market our products to convey exactly that.”
As for innovation, the company addresses this on two fronts: product development and scientific research.
Currently, KannaSwiss is working on several new product lines. These include a series of cannabinoid-enhanced sport, sleep aid, and vitamin water beverages, olive oil and more.
At the same time, the company is in the process of launching several clinical trials over the course of 2019 that will look into CBD’s potential role in treating Parkinson’s, PTSD and depression. The results of these trials will be released to the public via a number of scientific journals.
“By doing this, we will automatically gain more authority in the industry,” said Blatnik, “While most companies are primarily focused on selling a handful of products, KannaSwiss is one of the few actively promoting clinical research into the health benefits of CBD. This makes us even better equipped to create and offer products that are tailored to the needs of our customers.”
What The Future Holds for KannaSwiss
Currently, KannaSwiss is constantly working on the development of new products, including a series of cannabinoid-enhanced water beverages for sports, sleep aid, as well as olive oils, and medicinal treats for pets. The company is supporting several clinical trials into the effects of CBD on Parkinson’s Disease, PTSD, and depression, further making KannaSwiss one of the leading voices in the CBD community.