Millennial-friendly CBD brand reveals new look, projects $1.4 million in sales by end of 2018
Hemp oil brand Populum just rebranded and revealed its 2018 financial projections.
The company wanted to create a modern and approachable hemp oil brand unbridled by the confines of the stigma attached to hemp products. The rebrand was intended to make Populum’s products feel safer and more trustworthy, as well as break the “sketchiness” that people may feel when shopping for hemp CBD oil.
Clean, colorful and playful new packaging can be seen on the updated website.
“We feel that this new look is the best representation of who we are as a company,” said Gunhee Park, Populum’s founder. “Having a brand that is not only top quality on the inside of the bottle, but also in our presentation is something that is of the highest priority for us.”
Populum projects to exceed $1.4 million in sales by the end of 2018.