Sober Up speeds up production of CBD-infused product line
Detox shot maker Sober Up announced today that it will speed up production of a CBD-infused product line. The goal is to add CBD to the Sober Up products by the first quarter of 2019.
“It was a complete and natural decision for us to move forward at full speed based on feedback,” said CEO Harry Drnec. “We have been overwhelmed with the various proponents and entities reaching out to us with such positive reviews and information.”
Drnec formerly served as CEO of Red Bull UK.
A growing number of business power players have been joining the CBD industry in recent months. Just this week, for example, Cannabiniers, a beverage and technology company in the cannabis industry, announced the addition of Michael Lorelli, former president of PepsiCo-East, as its newest board member.
At the time of publishing, Sober Up had raised $77,600 on its IndieGoGo page.