Will this company become the LaCroix of cannabis?
Sparkling water and cannabidiol (CBD), separately, have ballooned into two of the most electric industries in recent years. When was the last time you went a day without seeing someone drinking a LaCroix, or having one yourself? When was the last time you went a day without hearing about CBD?
Combined, could they take the world by storm?
Recess is combining sparkling water and CBD
A sparkling water and CBD company called Recess is packaging the two together, wrapped in calming pastel branding, and betting big. Each bottle of Recess, which come in flavors such as blackberry chai and peach ginger, contains 10 milligrams of CBD.
The company claims to have “canned a feeling,” one which is neither tired nor wired.
“Consuming CBD through oils, gummies or tinctures isn’t ideal for daily life,” Recess founder Benjamin Witte said in an interview. “There was a massive opportunity to bring CBD and adaptogens to new product formats, primarily functional beverages.”
Unlike its cannabinoid cousin tetrahydrocannabinol (THC), CBD does not cause a euphoric high. It does interact with some of the same receptors, though, and can help regulate a variety of physiological and cognitive processes.